New Disclosure Rules for Paid Political Influencers
A senate committee must act next: committee consideration.
While there is public interest in social media transparency, the bill currently lacks broad bipartisan support and was recently referred to a committee where most bills stall.
Scores run from -100 (strongly harmful) to +100 (strongly beneficial) for each group, combining impact, certainty, scope, and duration ratings of 1-5. How impact scoring works
Influencers and content creators who are paid by political committees to post on social media must now include a clear disclaimer stating the post was paid for. This adds a compliance step to gig-style paid content work, though political committees must notify creators of the rule when paying them, shifting some burden back to the committee.
“such communication shall state in a clear and conspicuous manner that the communication has been paid for by such political committee”
Read twice and referred to the Committee on Rules and Administration.
Sent to a congressional committee for expert review. The committee decides whether this bill moves forward.
Introduced in Senate
The bill was officially filed and given a number. It now enters the legislative queue.
Senator Adam Schiff (D-Calif.) introduced the Promoting Authenticity with Influencer Disclaimers (PAID) Act to require labels on social media posts from influencers paid by political committees. The bill aims to close a loophole where campaigns funnel millions to creators without disclosure.
The PAID Act would amend the Federal Election Campaign Act to require clear disclaimers on posts by online influencers paid for by political committees. Schiff highlighted recent California races where millions were spent on unlabeled influencer content as a reason for the new rules.
New legislation from Sen. Adam Schiff would require labels on audiovisual or audio-only content paid for by political committees. The Promoting Authenticity with Influencer Disclaimers Act targets the 'pernicious loophole' of unlabeled influencer marketing in political campaigns.
No votes or related bills recorded for this bill yet.
Document Type
Congressional Bill
Official Title
Promoting Authenticity with Influencer Disclaimers Act
Analysis generated by AI. Always verify with official sources.