Online Search: New Competition Rules for Big Tech
A senate committee must act next: committee consideration.
While the bill has bipartisan support, similar efforts to regulate big tech have stalled in the past due to intense industry lobbying and concerns about government overreach.
Scores run from -100 (strongly harmful) to +100 (strongly beneficial) for each group, combining impact, certainty, scope, and duration ratings of 1-5. How impact scoring works
Small businesses that rely on search advertising get new transparency tools, including real-time export of campaign data, exact-match keyword options, and query-level performance reports, making it easier to see if they are getting a fair deal on ad spending. Mandatory data sharing and syndication requirements also lower the cost for smaller search and ad-tech competitors to enter the market, which could eventually give small advertisers more platforms to choose from besides the current dominant search company.
“Advertisers shall have access to query-level reports on cost-per-click, keyword triggers, and search engine results page position.”
Read twice and referred to the Committee on the Judiciary.
Sent to a congressional committee for expert review. The committee decides whether this bill moves forward.
Introduced in Senate
The bill was officially filed and given a number. It now enters the legislative queue.
No votes, news coverage, or related bills recorded for this bill yet.
Document Type
Congressional Bill
Official Title
SEARCH Act of 2026
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