VISIT USA Act

Key Points

• This bill, introduced by Sullivan and Klobuchar, would move $160 million to Brand USA, the organization responsible for creating ads that encourage people from other countries to vacation in America.
• The funding comes from fees that international travelers have already paid to enter the country, meaning it uses existing money rather than asking for new taxes from American citizens.
• The goal is to help the U.S. tourism industry grow by attracting more international visitors who spend money at American hotels, shops, and local attractions.
• Brand USA will still be required to find private partners to match some of this funding, ensuring that businesses also contribute their own money to promote travel to the United States.

Impact Analysis

Govbase has not yet run an impact analysis on this legislation.