Congress·In Committee·S. 3220

Tourism Promotion: $160 Million for International Marketing

VISIT USA Act

Legislative Progress

Senate

House

President

Law

This bill, introduced by Sullivan and Klobuchar, would move $160 million to Brand USA, the organization responsible for creating ads that encourage people from other countries to vacation in America.
The funding comes from fees that international travelers have already paid to enter the country, meaning it uses existing money rather than asking for new taxes from American citizens.
The goal is to help the U.S. tourism industry grow by attracting more international visitors who spend money at American hotels, shops, and local attractions.
Brand USA will still be required to find private partners to match some of this funding, ensuring that businesses also contribute their own money to promote travel to the United States.

2 milestones2 actions

Nov 19, 2025Senate

Read twice and referred to the Committee on Commerce, Science, and Transportation.

Nov 19, 2025

Introduced in Senate

1 bill

VISIT USA Act

Nov 19 — Referred to the House Committee on Energy and Commerce.

Document Type

Congressional Bill

Official Title

VISIT USA Act

Bill NumberS 3220

Congress119th Congress

ChamberSenate

Latest ActionRead twice and referred to the Committee on Commerce, Science, and Transportation.

(7)

D: 4R: 3

Congress.gov

Official legislative information

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