Rep. Subramanyam Introduces SLASH Prices Act to Require Disclosure of AI-Driven Personalized Pricing
The SLASH Prices Act was recently introduced in the House and is currently being reviewed by the House Committee on Energy and Commerce. No further actions are scheduled at this time. The bill is in the early stages of the legislative process.
While consumer privacy is a popular issue, this bill is in the very early stages and has not yet gained the broad bipartisan support or leadership backing needed to move quickly.
Scores run from -100 (strongly harmful) to +100 (strongly beneficial) for each group, combining impact, certainty, scope, and duration ratings of 1-5. How impact scoring works
Small businesses that use algorithmic pricing tools would need to add disclosure notices and build opt-out systems, creating new compliance costs. While many small retailers do not use personalized pricing today, as these tools become cheaper and more widespread, more small businesses would face ongoing obligations to notify the FTC and consumers.
“The term ``covered person'' means an individual, business, or other entity that sells goods or services online or in person.”
Sponsor introductory remarks on measure. (CR H4134)
Referred to the House Committee on Energy and Commerce.
Introduced in House
The bill was officially filed and given a number. It now enters the legislative queue.
California Attorney General Rob Bonta has opened an investigation into 'surveillance pricing,' where companies use personal data like browsing history and location to set individualized prices. State lawmakers are currently considering a bill to ban the practice, following similar moves in New York and Connecticut, as concerns grow over algorithmic price manipulation.
A class action lawsuit filed in D.C. Superior Court alleges the Washington Post used reader demographics and browsing habits to set individualized subscription prices without disclosure. The suit refers to the practice as 'surveillance pricing' and notes that the Federal Trade Commission and state attorneys general are increasingly scrutinizing such data-driven pricing models.
No votes or related bills recorded for this bill yet.
Document Type
Congressional Bill
Official Title
SLASH Prices Act
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