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Trump Proposes Rebranding ICE to National Immigration and Customs Enforcement

Rebranding of Immigration and Customs EnforcementΒ·May 5 – May 5, 2026

5 hours ago

Trump Proposes Rebranding ICE to National Immigration and Customs Enforcement

President Trump and federal agencies shared a mockup on social media to rename Immigration and Customs Enforcement. The new name would be the National Immigration and Customs Enforcement. This change would create the acronym "NICE." The idea started with a supporter's suggestion and was shared by official accounts online. The proposal features a new look for the agency's branding. Other federal social media accounts highlighted the mockup as the plan was introduced. This update focuses on the agency's public name and image.
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Trump posts mockup of ICE rebranded to 'NICE' after supporter's suggestion

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