Sens. Schatz and Warner Introduce Bipartisan Bill Requiring AI Companies to Label Fake Images and Videos
The AI Labeling Act of 2026 is currently in the early stages of the legislative process. It has been sent to the Senate Committee on Commerce, Science, and Transportation for review. The bill is actively moving forward as it waits for the committee to discuss it.
The bill has support from both parties and addresses a major public concern about fake media, but it faces a long process in committee and potential pushback from the tech industry.
Every provider of a generative AI system, no matter how small, must build visible labels, hidden machine-readable tags, and detection tools into their products. Unlike large platforms, which are only covered if they have 10 million monthly users or $1.5 billion in revenue, small AI startups get no size exemption and must absorb compliance costs.
“Each provider of a generative artificial intelligence system that, using any means or facility of interstate or foreign commerce, produces covered AI-generated content shall do the following”
Read twice and referred to the Committee on Commerce, Science, and Transportation.
Sent to a congressional committee for expert review. The committee decides whether this bill moves forward.
Introduced in Senate
The bill was officially filed and given a number. It now enters the legislative queue.
No votes have been recorded for this legislation yet.
Sens. Brian Schatz, John Curtis, and Mark Warner introduced the AI Labeling Act of 2026, requiring visible and machine-readable labels for AI-generated imagery, videos, audio, and chatbots. While supporters cite transparency, Rep. Zoe Lofgren cautioned against 'one-size-fits-all' labeling rules.
The AI Labeling Act of 2026, reintroduced by Senators Schatz, Curtis, and Warner, seeks to establish a global standard for AI disclosure. The bill requires AI developers to embed metadata and visible labels in synthetic content to protect creators and consumers from AI-driven deception.
Document Type
Congressional Bill
Official Title
AI Labeling Act of 2026
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