Stop Price Gouging in Grocery Stores Act of 2026
Senate Bill Would Ban Grocery Price Gouging, Surveillance Pricing, and Digital Shelf Tags
Legislative Progress
Key Points
- This bill would stop grocery stores from charging "grossly excessive" prices for food. It gives the Federal Trade Commission the power to decide what a fair price is, but suggests that any price more than 20% higher than the average price from the previous six months could be considered price gouging.
- The policy bans stores from using "surveillance-based pricing." This means stores could not use your personal data—like your shopping history, income, or facial recognition—to change the price of an item specifically for you. Stores would also have to post clear signs if they use facial recognition technology at all.
- Grocery stores larger than 10,000 square feet would be banned from using electronic shelf labels or digital price tags. They would be required to use traditional printed labels so that prices cannot be changed instantly or hidden from certain shoppers.
- If a store breaks these rules, shoppers would have the right to sue for at least $3,000 in damages. State governments could also sue stores on behalf of their residents to stop unfair pricing and collect money for people who were overcharged.
- Stores would still be allowed to offer standard discounts for groups like seniors, students, or military members, as long as the rules are the same for everyone in those groups. They can also raise prices if their own costs for buying or shipping the food go up for reasons they can't control.
Impact Analysis
Personal Impact
Life & Work
Small grocery store owners face new compliance requirements around pricing and technology use, but stores under 10,000 square feet are exempt from the electronic shelf label ban. However, all retail food stores — regardless of size — must comply with the price gouging prohibition and surveillance-based pricing rules, which could increase legal and administrative costs for small operators who may lack dedicated compliance staff.
Programs
State Impacts
Milestones
Read twice and referred to the Committee on Commerce, Science, and Transportation.
Sent to a congressional committee for expert review. The committee decides whether this bill moves forward.
Introduced in Senate
The bill was officially filed and given a number. It now enters the legislative queue.
Votes
No votes have been recorded for this legislation yet.
Related News
3 articles
Dems Want to Ban Surveillance Pricing at Big Grocery Stores
Sens. Luján and Merkley introduced the Stop Price Gouging in Grocery Stores Act of 2026 to ban 'surveillance pricing' and electronic shelf labels in large stores. The bill aims to prevent stores from using facial recognition and personal data to charge different prices to different customers.

Surveillance Pricing Ban Efforts Gather Steam
The federal Stop Price Gouging in Grocery Stores Act of 2026 would bar personalized pricing based on consumer data and prohibit electronic shelf label (ESL) systems. The bill includes exemptions for defined promotional pricing like senior or student discounts.

States move to curb AI-driven 'surveillance pricing'
While focusing on state-level efforts in Maryland and Arizona, the report highlights the growing momentum for federal legislation like the Stop Price Gouging in Grocery Stores Act to prohibit the use of biometric data and digital labels to adjust prices in real time.
Source Information
Document Type
Congressional Bill
Official Title
Stop Price Gouging in Grocery Stores Act of 2026
Data Sources
Sponsor
Cosponsors
(5)Analysis generated by AI. Always verify with official sources.