Senate Bill Would Require FTC to Investigate, Regulate Firearms Advertising Practices
A senate committee must act next: committee consideration.
Companion bill: Firearms: New Rules for Gun Advertising →This bill’s path across every version that has carried it.
Scores run from -100 (strongly harmful) to +100 (strongly beneficial) for each group, combining impact, certainty, scope, and duration ratings of 1-5. How impact scoring works
Small firearms dealers and manufacturers would need to comply with new FTC advertising regulations once finalized. This could mean additional costs for reviewing marketing materials, updating websites and catalogs, and potentially hiring legal counsel to ensure compliance. Violations would carry FTC penalties, creating new legal risk for smaller gun shops that may lack the resources of major manufacturers to navigate complex advertising rules.
Read twice and referred to the Committee on Commerce, Science, and Transportation.
Sent to a congressional committee for expert review. The committee decides whether this bill moves forward.
Introduced in Senate
The bill was officially filed and given a number. It now enters the legislative queue.
The Responsible Firearms Marketing Act would direct the Federal Trade Commission to study how the gun industry markets its products, specifically looking at ads that target minors or promote illegal acts. After the study, the FTC would be required to create rules banning deceptive tactics.
This legislation would mandate an FTC investigation into gun companies' marketing strategies. It specifically targets advertisements that appeal to minors or promote the use of military-style weapons, leading to new federal bans on deceptive ads.
No votes recorded for this bill yet.
Document Type
Congressional Bill
Official Title
Responsible Firearms Marketing Act
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