Content Origin Protection and Integrity from Edited and Deepfaked Media Act of 2025

Key Points

• This bill requires companies that make artificial intelligence tools to include 'digital fingerprints' or labels on the content they create. These labels help people identify if a photo, video, or piece of text was made by a human or generated by a computer algorithm.
• Social media sites and other large internet platforms would be banned from removing these digital labels. This ensures that even when a deepfake is shared across different websites, the information about its AI origins stays attached to it.
• The policy protects artists, writers, and journalists by making it illegal for AI companies to use their work to train AI systems without their permission. If a creator includes a digital label on their work saying it cannot be used for training, AI companies must respect those terms and pay for the use if required.
• To help people spot fakes, the government will work with private companies to create official standards for watermarking and detection. There will also be a public education campaign to teach Americans how to recognize deepfakes and understand how AI-generated media works.
• If a company removes these digital labels or uses an artist's work without consent, they could face lawsuits from the creators or fines from the Federal Trade Commission. Most of these new requirements would go into effect two years after the bill is officially signed into law.