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Congress·In Committee·S. 1396

Content Origin Protection and Integrity from Edited and Deepfaked Media Act of 2025

Senators Propose New Labels for AI Deepfakes and Protections for Artists Against Unauthorized AI Training

Stalled

No legislative action in over 90 days.

Legislative Progress

Senate
House
President
Law

Key Points

  • This bill requires companies that make artificial intelligence tools to include 'digital fingerprints' or labels on the content they create. These labels help people identify if a photo, video, or piece of text was made by a human or generated by a computer algorithm.
  • Social media sites and other large internet platforms would be banned from removing these digital labels. This ensures that even when a deepfake is shared across different websites, the information about its AI origins stays attached to it.
  • The policy protects artists, writers, and journalists by making it illegal for AI companies to use their work to train AI systems without their permission. If a creator includes a digital label on their work saying it cannot be used for training, AI companies must respect those terms and pay for the use if required.
  • To help people spot fakes, the government will work with private companies to create official standards for watermarking and detection. There will also be a public education campaign to teach Americans how to recognize deepfakes and understand how AI-generated media works.
  • If a company removes these digital labels or uses an artist's work without consent, they could face lawsuits from the creators or fines from the Federal Trade Commission. Most of these new requirements would go into effect two years after the bill is officially signed into law.
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Impact Analysis

Personal Impact

Small businesses that develop or sell AI tools for creating images, videos, or text would need to build content provenance labeling into their products within two years. This creates new compliance costs and technical hurdles, especially for startups. On the other hand, small creative businesses and independent studios gain new protections against having their work used without permission to train AI systems.

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Milestones

2 milestones2 actions
Apr 9, 2025Senate

Read twice and referred to the Committee on Commerce, Science, and Transportation.

Sent to a congressional committee for expert review. The committee decides whether this bill moves forward.

Apr 9, 2025

Introduced in Senate

The bill was officially filed and given a number. It now enters the legislative queue.

Votes

No votes have been recorded for this legislation yet.

Source Information

Document Type

Congressional Bill

Official Title

Content Origin Protection and Integrity from Edited and Deepfaked Media Act of 2025

Bill NumberS 1396
Congress119th Congress
ChamberSenate
Latest ActionRead twice and referred to the Committee on Commerce, Science, and Transportation.

Sponsor

Cosponsors

(2)
D: 1R: 1

Analysis generated by AI. Always verify with official sources.