Reps. Gottheimer and Lawler Introduce Bipartisan Bill to Ban Personalized Dynamic Pricing at Grocery Stores
This bill is in the early stages of the legislative process and is currently sitting with the House Committee on Energy and Commerce. Since May 18, 2026, no further action has been taken, and the committee must decide whether to move it forward. Most bills do not receive a committee vote, so this proposal is not showing signs of active movement.
The bill has support from both parties and addresses high food costs, but it may face strong opposition from retail and tech companies.
Scores run from -100 (strongly harmful) to +100 (strongly beneficial) for each group, combining impact, certainty, scope, and duration ratings of 1-5. How impact scoring works
Grocery store owners and delivery service operators would need to ensure their pricing technology does not use personal consumer data to set individualized prices. While this could limit revenue optimization strategies, it also levels the playing field against larger competitors with more advanced data-driven pricing tools. Small stores under 15,000 square feet are exempt entirely.
“a covered entity may not use any technology that uses the personal data of a consumer to engage in dynamic pricing.”
Referred to the House Committee on Energy and Commerce.
Introduced in House
The bill was officially filed and given a number. It now enters the legislative queue.
Reps. Josh Gottheimer and Mike Lawler introduced the No Rigged Grocery Prices Act, the first bipartisan federal bill to ban AI surveillance pricing at grocery stores. The bill prohibits using personal data for individualized pricing while still allowing for discounts and loyalty programs.
Congressman Josh Gottheimer announced the No Rigged Grocery Prices Act to protect consumers from 'surveillance pricing,' where companies use personal data to charge different prices for the same products at grocery stores and delivery apps.
Introduced by Rep. Josh Gottheimer (D-NJ), the No Rigged Grocery Prices Act (H.R. 8895) aims to protect consumers from AI-powered surveillance pricing at grocery stores and third-party grocery delivery platforms by banning individualized price hikes based on personal data.
No votes or related bills recorded for this bill yet.
Document Type
Congressional Bill
Official Title
No Rigged Grocery Prices Act
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