Protecting Consumers from Deceptive AI Act
Rep. Foushee Introduces Bipartisan Protecting Consumers from Deceptive AI Act to Label AI Content
This bill is currently in the early stages of the legislative process. It was recently sent to the House Committee on Science, Space, and Technology for review. No further actions are scheduled at this time, and the bill is still waiting to be considered by the committee.
Legislative Progress
The bill has support from both parties and focuses on creating standards rather than strict bans, which usually makes it easier to pass. However, it still faces a long process in committee.
Key Points
Impact Analysis
Personal Impact
Small businesses that develop or use AI tools may face new expectations to integrate watermarking and labeling standards into their products and services. While this could increase development costs, it also levels the playing field by creating shared industry standards rather than letting big tech companies set proprietary rules.
“Supporting the development of technical standards and guidelines to assist online application and content providers and operators in identifying and labeling audio or visual content created or substantially modified by generative artificial intelligence”
Milestones
Referred to the House Committee on Science, Space, and Technology.
Introduced in House
The bill was officially filed and given a number. It now enters the legislative queue.
Votes
No votes have been recorded for this legislation yet.
Related News
3 articlesAI Policy Roundup: Lawmakers Target Deceptive Content and Surveillance Pricing
Introduced by Rep. Valerie Foushee (D-NC), the Protecting Consumers From Deceptive AI Act (H.R. 8893) would establish technical standards for generative AI content and ensure disclosure when used to create or modify audio and visual content.
House lawmakers introduce deepfake bill to require AI content labeling
The Protecting Consumers from Deceptive AI Act requires NIST to establish task forces to develop technical standards covering watermarking, digital fingerprinting and content provenance metadata. The FTC would be empowered to bring enforcement actions against companies that fall short.

New House bill would task NIST with creating AI labeling standards
Rep. Valerie Foushee introduced legislation that would direct NIST to facilitate the development of technical standards and guidelines for identifying AI-generated content, including digital watermarking and fingerprinting for audio or visual materials.
Source Information
Document Type
Congressional Bill
Official Title
Protecting Consumers from Deceptive AI Act
Data Sources
Sponsor
Cosponsors
(3)Analysis generated by AI. Always verify with official sources.