Rep. Foushee Introduces Bipartisan Protecting Consumers from Deceptive AI Act to Label AI Content
The Protecting Consumers from Deceptive AI Act is currently in the House Committee on Science, Space, and Technology. On July 6, 2026, the committee voted to approve the bill with changes. It is now waiting for further action from the House committee before it can move forward.
The bill has support from both parties and focuses on creating standards rather than strict bans, which usually makes it easier to pass. However, it still faces a long process in committee.
This bill’s path across every version that has carried it.
Reintroduced
Reintroduced from H.R. 7766 (118th), which died when its Congress ended.
H.R. 7766 (118th) →Scores run from -100 (strongly harmful) to +100 (strongly beneficial) for each group, combining impact, certainty, scope, and duration ratings of 1-5. How impact scoring works
Small businesses that develop or use AI tools may face new expectations to integrate watermarking and labeling standards into their products and services. While this could increase development costs, it also levels the playing field by creating shared industry standards rather than letting big tech companies set proprietary rules.
“Supporting the development of technical standards and guidelines to assist online application and content providers and operators in identifying and labeling audio or visual content created or substantially modified by generative artificial intelligence”
Ordered to be Reported in the Nature of a Substitute (Amended) by the Yeas and Nays: 35 - 0.
The committee approved this bill and is sending it to the full chamber for a vote. This is a significant step — most bills never get this far.
Committee Consideration and Mark-up Session Held
Referred to the House Committee on Science, Space, and Technology.
Introduced in House
The bill was officially filed and given a number. It now enters the legislative queue.
Introduced by Rep. Valerie Foushee (D-NC), the Protecting Consumers From Deceptive AI Act (H.R. 8893) would establish technical standards for generative AI content and ensure disclosure when used to create or modify audio and visual content.
The Protecting Consumers from Deceptive AI Act requires NIST to establish task forces to develop technical standards covering watermarking, digital fingerprinting and content provenance metadata. The FTC would be empowered to bring enforcement actions against companies that fall short.
Rep. Valerie Foushee introduced legislation that would direct NIST to facilitate the development of technical standards and guidelines for identifying AI-generated content, including digital watermarking and fingerprinting for audio or visual materials.
No votes recorded for this bill yet.
Document Type
Congressional Bill
Official Title
Protecting Consumers from Deceptive AI Act
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