Rep. Cloud Introduces YODA Bill to Give Americans Ownership of Their Online Data
The YODA bill is currently in the early stages of the legislative process. It was recently introduced and sent to the House Committee on Energy and Commerce for review. The bill is actively moving forward as it waits for the committee to discuss its next steps.
While data privacy is a popular topic, this specific bill faces a long road through committee and likely opposition from the tech industry.
Small businesses that rely on online advertising, data collection, or digital marketing would face new compliance requirements and restrictions on how they collect and use customer data. While the private right of action only applies to companies making over $50 million, FTC enforcement and state attorney general actions could reach smaller operators, especially data brokers. The ban on monetizing personal data without explicit consent and the requirement for opt-out buttons would disrupt common digital business models.
“Monetization of personal information shall not be considered reasonably necessary to provide a service or conduct an activity that a consumer has requested or reasonably necessary for security or fraud prevention.”
Referred to the House Committee on Energy and Commerce.
Introduced in House
The bill was officially filed and given a number. It now enters the legislative queue.
No votes have been recorded for this legislation yet.
No related news coverage found for this legislation yet.
Document Type
Congressional Bill
Official Title
YODA
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