Turn It Down Act
Turn It Down Act Would Extend Loud-Commercial Ban to Streaming Services Under House Review
Legislative Progress
Key Points
- This bill, introduced by Mrs. Bice, would require streaming services to keep their commercials at the same volume as the shows they accompany. It aims to stop the sudden, loud volume jumps that often happen during ad breaks when watching TV over the internet.
- Currently, a law called the CALM Act prevents loud commercials on cable and broadcast TV, but it does not cover the internet. This new plan would close that loophole so that streaming platforms have to follow the same volume standards as traditional television.
- The Federal Communications Commission (FCC) would be responsible for writing and enforcing these new rules. They would have 18 months to set the regulations once the bill becomes law.
- These rules would only apply to professional TV-style shows and movies. They would not apply to videos made by everyday people, such as personal clips or social media posts uploaded to the internet.
- This change matters to anyone who uses streaming apps because it would make the listening experience more consistent. It addresses a common complaint from viewers who find themselves constantly reaching for the remote to turn down the volume during commercials.
Impact Analysis
Personal Impact
Small businesses that advertise on streaming platforms would need to ensure their ads comply with new volume standards, potentially adding a small cost for audio production. However, the burden primarily falls on streaming platforms themselves to regulate ad volume, so direct impact on individual advertisers would be minimal.
Broader Impacts
Milestones
Referred to the House Committee on Energy and Commerce.
Introduced in House
The bill was officially filed and given a number. It now enters the legislative queue.
Votes
No votes have been recorded for this legislation yet.
Related News
2 articlesHouse GOPer introduces bill to turn down volume on streaming ads
Rep. Stephanie Bice (R-Okla.) introduced the 'Turn It Down Act' to expand the CALM Act to streaming services. The bill would direct the FCC to set volume standards for ads on platforms like Hulu and Peacock, matching the requirements already in place for broadcast and cable TV.
Congress targets loud streaming ads
Lawmakers are moving to expand the 2010 CALM Act to the streaming era. Rep. Stephanie Bice's 'Turn It Down Act' would force streaming giants to comply with the same volume regulations that have applied to traditional television for over a decade.
Source Information
Document Type
Congressional Bill
Official Title
Turn It Down Act
Data Sources
Sponsor
Analysis generated by AI. Always verify with official sources.