Stop AI Price Gouging and Wage Fixing Act of 2025

Key Points

• The bill bans companies from using AI or algorithms to set personalized prices based on personal data, behavior, biometrics, or other surveillance information. This targets the growing practice of companies charging different people different amounts for the same product based on data profiles.
• Businesses are also banned from using AI systems that draw on personal data or surveillance information to set or influence individual workers' pay. The only exception is using data about the city or state where the worker is located and local cost of living.
• Discounts for groups like veterans, teachers, students, and seniors remain legal, as do loyalty and rewards programs that customers voluntarily join. Prices can also differ based on the actual cost of delivering a product or service to different customers.
• People harmed by violations can sue for at least $3,000 per violation, with damages tripled for willful violations. The bill also blocks companies from forcing consumers or workers into private arbitration over these claims.
• The FTC, the EEOC, and state attorneys general all get enforcement authority. State laws that provide even stronger protections than this bill are preserved and not preempted.
• Companies using any automated pricing or wage systems must publicly disclose their procedures at least 180 days in advance, including what data is used, how decisions are made, and a process for people to challenge inaccurate data.